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Level 5 Diploma in Tourism and Hospitality Management

Midterm evaluation

THM505 · Tourism and Hospitality Customer Relationship Management — Midterm

CourseTHM505
Week8 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Midterm evaluation

  1. Midterm assessment of the criteria taught so far
  2. Individual feedback and targets

What you will be able to do

  • 1.1 Explain the importance of customer relationship management to a tourism and hospitality business.
  • 1.2 Analyse the different functions within tourism and hospitality businesses that are linked to customer relationship management.
  • 1.3 Analyse the factors that influence customer relationship management in the tourism and hospitality industry.
  • 2.1 Explain approaches to customer decision making.
  • 2.2 Assess the factors that influence consumer purchase decisions in the tourism and hospitality industry.
  • 2.3 Analyse the different techniques and methods organisations can apply to increase customer relationships and customer loyalty.

Activity

Midterm assessment task and individual feedback.

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
Week 7Week 9
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Fundamentals of CRM in Tourism and Hospitality
  • Week 2: Cross-Functional Integration of CRM Systems
  • Week 3: Factors Influencing CRM Implementation
  • Week 4: Customer Decision-Making Models
  • Week 5: Determinants of Hospitality Consumer Purchases
  • Week 6: Relationship-Building and Loyalty Strategies
  • Week 7: Team Dynamics and Organisational Value
  • Midterm: Midterm evaluation
  • Week 9: Managerial Leadership in Team Development
  • Week 10: Monitoring and Measuring Guest Experience
  • Week 11: Strategic Customer Experience Enhancement
  • Week 12: Applying Tourism and Hospitality Customer Relationship Mana…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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