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Level 5 Diploma in Accounting and Business

Stakeholder communication and pitching

AB506 · Business Start-up: Conception to Market — Week 11 of 16

CourseAB506
Week11 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Stakeholder communication and pitching

  1. Investor pitch deck construction
  2. Verbal and visual presentation techniques
  3. Handling stakeholder objections
  4. Negotiation and relationship management
  5. 1002 | How to Craft the Perfect Pitch Deck for Your Social Venture - Social Entrepreneurship Course
  6. 1005 | Amplifying Impact: Do's & Don'ts of Pitching & Communication - Social Entrepreneurship Course
  7. How to Earn the Trust of a Stakeholder - Stanford Center for Professional Development
  8. Industrial Engin and Oper Research 191 - 2014-11-21 | STUDENT PRESENTATION

What you will be able to do

  • 3.2 Demonstrate effective communication when seeking stakeholder support for a new business.

Activity

Start with this week’s 4 videos, then: Seminar, guided reading and a short written task: demonstrate effective communication when seeking stakeholder support for a new business.

Study materials

Videos

  • 1002 | How to Craft the Perfect Pitch Deck for Your Social Venture - Social Entrepreneurship Course · YouTube · YaleCourses · 10 min · for registered students
  • 1005 | Amplifying Impact: Do's & Don'ts of Pitching & Communication - Social Entrepreneurship Course · YouTube · YaleCourses · 10 min · for registered students
  • How to Earn the Trust of a Stakeholder - Stanford Center for Professional Development · YouTube · Stanford Online · 52 min · for registered students

Further resources

  • Entrepreneurship, ch. 7: Telling Your Entrepreneurial Story and Pitching the Idea · PDF · OpenStax, textbook chapter; pp. 237–276 · for registered students
  • Writing for Success, ch. 14.3: Giving a presentation · PDF · Saylor Academy, textbook chapter; pp. 581–593 · for registered students
  • Organizational Behavior, ch. 14.4: Negotiation behaviour · PDF · OpenStax, textbook chapter; pp. 406–422 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Entrepreneurial capabilities and skills
  • Week 2: Resource acquisition for start-ups
  • Week 3: Legal structures and regulatory compliance
  • Week 4: Financial support and capital structures
  • Week 5: Government enterprise support
  • Week 6: Non-government and non-financial support
  • Week 7: Business planning: operational and market strategy
  • Midterm: Midterm evaluation
  • Week 9: Business planning: financial projections
  • Week 10: Business plan integration and feasibility
  • Week 11: Stakeholder communication and pitching
  • Week 12: Applying Business Start-up in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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