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Level 5 Diploma in Accounting and Business

Business planning: operational and market strategy

AB506 · Business Start-up: Conception to Market — Week 7 of 16

CourseAB506
Week7 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Business planning: operational and market strategy

  1. Executive summary formulation
  2. Target market segmentation and profiling
  3. Operational workflows and supply chain setup
  4. Risk assessment frameworks
  5. How to Use Market Segmentation: Developing a Target Market
  6. Supply Chain Strategy
  7. Executive Summary - Creating The Killer Business Plan

What you will be able to do

  • 3.1 Produce a business plan for a start-up business.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: produce a business plan for a start-up business.

Study materials

Videos

  • How to Use Market Segmentation: Developing a Target Market · YouTube · Alanis Business Academy · 16 min · for registered students
  • Executive Summary - Creating The Killer Business Plan · YouTube · docstocTV · 4 min · for registered students
  • Business Bursts: supply chain (1/3) · YouTube · OpenLearn from The Open University · 4 min · for registered students
  • An Unusual Market Sector - Supply Chains: Healthcare (1/5) · YouTube · OpenLearn from The Open University · 4 min · for registered students

Further resources

  • Principles of Marketing, ch. 5: Market Segmentation, Targeting, and Positioning · PDF · OpenStax, textbook chapter; pp. 169–210 · for registered students
  • Entrepreneurship, ch. 8: Entrepreneurial Marketing and Sales · PDF · OpenStax, textbook chapter; pp. 277–326 · for registered students
  • Introduction to Business 2e, ch. 10.3 Location and ch. 12.4 Supply chain management · PDF · OpenStax, textbook chapter; p.413 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 6Midterm
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Entrepreneurial capabilities and skills
  • Week 2: Resource acquisition for start-ups
  • Week 3: Legal structures and regulatory compliance
  • Week 4: Financial support and capital structures
  • Week 5: Government enterprise support
  • Week 6: Non-government and non-financial support
  • Week 7: Business planning: operational and market strategy
  • Midterm: Midterm evaluation
  • Week 9: Business planning: financial projections
  • Week 10: Business plan integration and feasibility
  • Week 11: Stakeholder communication and pitching
  • Week 12: Applying Business Start-up in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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