Assignment workshop: drafting, feedback and improvement

This week’s topics

Assignment workshop: drafting, feedback and improvement

1. Drafting against the criteria
2. Tutor and peer feedback
3. Improving the final submission

What you will be able to do

• 1.1 Describe the role of services marketing in the tourism and hospitality industry.
• 1.2 Discuss the services marketing approach in the tourism and hospitality industry.
• 1.3 Describe the services marketing activities of tourism and hospitality businesses.
• 1.4 Explain the impact of social media and digital communications on services marketing.
• 2.1 Explain the 9P model of the extended marketing mix.
• 2.2 Analyse the marketing mix of a selected tourism and hospitality business.
• 3.1 Explain the main theories of consumer behaviour in the tourism and hospitality industry.
• 3.2 Analyse contemporary trends in consumer behaviour in the tourism and hospitality industry.
• 3.3 Explain how tourism and hospitality businesses have adapted to changes in consumer behaviour.
• 4.1 Define the characteristics of excellent customer service in the tourism and hospitality industry.
• 4.2 Assess the relationship between customer service and business performance in the tourism and hospitality industry.
• 4.3 Explain the importance of effective customer complaint management.

Activity

Draft the assignment, get feedback and improve it before submission.

Study materials

Further resources

• Writing Guide, 3.5: Peer review and using feedback · PDF · OpenStax, textbook chapter; pp. 92–94 · for registered students
• Supporting learners' agentic engagement with feedback: a systematic review · PDF · Reading, article · for registered students