Assignment workshop: research, planning and referencing

This week’s topics

Assignment workshop: research, planning and referencing

1. Unpacking the assignment brief and criteria
2. Finding and evaluating sources
3. Planning and referencing

What you will be able to do

• 1.1 Describe the role of services marketing in the tourism and hospitality industry.
• 1.2 Discuss the services marketing approach in the tourism and hospitality industry.
• 1.3 Describe the services marketing activities of tourism and hospitality businesses.
• 1.4 Explain the impact of social media and digital communications on services marketing.
• 2.1 Explain the 9P model of the extended marketing mix.
• 2.2 Analyse the marketing mix of a selected tourism and hospitality business.
• 3.1 Explain the main theories of consumer behaviour in the tourism and hospitality industry.
• 3.2 Analyse contemporary trends in consumer behaviour in the tourism and hospitality industry.
• 3.3 Explain how tourism and hospitality businesses have adapted to changes in consumer behaviour.
• 4.1 Define the characteristics of excellent customer service in the tourism and hospitality industry.
• 4.2 Assess the relationship between customer service and business performance in the tourism and hospitality industry.
• 4.3 Explain the importance of effective customer complaint management.

Activity

Plan the unit assignment against every criterion; source and reference the evidence.

Study materials

Further resources

• Harvard Referencing quick guide 2025 (York St John University) · PDF · Other, report · for registered students
• Writing for Success, ch. 8.1–8.3: Prewriting, outlining and drafting · PDF · Saylor Academy, textbook chapter; pp. 281–318 · for registered students
• Evaluating Information: Applying the CRAAP Test · PDF · Other, report · for registered students