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Level 4 Diploma in Tourism and Hospitality Management

Sources of Information and Data Classification

THM401 · Academic Writing and Research Skills — Week 5 of 16

CourseTHM401
Week5 of 16
SemesterI
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This week’s topics

Sources of Information and Data Classification

  1. Comparing peer-reviewed journals and trade publications
  2. Evaluating source authority and reliability
  3. Primary versus secondary data
  4. Data collection methods
  5. Business Research Methods: Data Collection
  6. SECONDARY SOURCES & SCHOLARLY ARTICLES
  7. Evaluating Information: The CRAAP Test

What you will be able to do

  • 2.1 Compare different sources of information and evidence.
  • 2.3 Differentiate between primary and secondary research.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: compare different sources of information and evidence.

Study materials

Videos

  • Business Research Methods: Data Collection · YouTube · Galton College · 6 min · for registered students
  • SECONDARY SOURCES & SCHOLARLY ARTICLES · YouTube · Eric Anthamatten · 11 min · for registered students
  • Evaluating Information: The CRAAP Test · YouTube · ZimmermanLibraryCUAA · 5 min · for registered students
  • Primary And Secondary Research Sources | What Is Primary And Secondary Data? · YouTube · Dr Hayley Stainton | Tourism Teacher · 10 min · for registered students

Further resources

  • Writing Guide, 14.1: Primary, Secondary and Tertiary Sources · PDF · OpenStax, textbook chapter; p. 458 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Introduction to Academic Research and Writing
  • Week 2: Academic Writing Conventions
  • Week 3: Types of Academic Research
  • Week 4: The Research Process
  • Week 5: Sources of Information and Data Classification
  • Week 6: Foundations of Critical Thinking
  • Week 7: Critical Thinking Skills and Argument Evaluation
  • Midterm: Midterm evaluation
  • Week 9: Components of a Reliable Academic Argument
  • Week 10: Deductive and Inductive Reasoning
  • Week 11: Structuring and Delivering Academic Arguments
  • Week 12: Applying Academic Writing and Research Skills in practice: …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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