This week’s topics
Sources of Information and Data Classification
- Comparing peer-reviewed journals and trade publications
- Evaluating source authority and reliability
- Primary versus secondary data
- Data collection methods
- Business Research Methods: Data Collection
- SECONDARY SOURCES & SCHOLARLY ARTICLES
- Evaluating Information: The CRAAP Test
What you will be able to do
- 2.1 Compare different sources of information and evidence.
- 2.3 Differentiate between primary and secondary research.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: compare different sources of information and evidence.
Study materials
Videos
- Business Research Methods: Data Collection · YouTube · Galton College · 6 min · for registered students
- SECONDARY SOURCES & SCHOLARLY ARTICLES · YouTube · Eric Anthamatten · 11 min · for registered students
- Evaluating Information: The CRAAP Test · YouTube · ZimmermanLibraryCUAA · 5 min · for registered students
- Primary And Secondary Research Sources | What Is Primary And Secondary Data? · YouTube · Dr Hayley Stainton | Tourism Teacher · 10 min · for registered students
Further resources
- Writing Guide, 14.1: Primary, Secondary and Tertiary Sources · PDF · OpenStax, textbook chapter; p. 458 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.