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Level 4 Diploma in Tourism and Hospitality Management

Types of Academic Research

THM401 · Academic Writing and Research Skills — Week 3 of 16

CourseTHM401
Week3 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Types of Academic Research

  1. Qualitative versus quantitative research
  2. Exploratory and descriptive research
  3. Explanatory research
  4. Applied versus theoretical research
  5. 1.3 Exploratory, Descriptive and Explanatory Nature Of Research
  6. Research questions: Descriptive, exploratory, explanatory and evaluative questions
  7. Qualitative vs quantitative data and research explained

What you will be able to do

  • 1.3 Discuss different types of academic research.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: discuss different types of academic research.

Study materials

Videos

  • 1.3 Exploratory, Descriptive and Explanatory Nature Of Research · YouTube · MeanThat · 6 min · for registered students
  • Research questions: Descriptive, exploratory, explanatory and evaluative questions · YouTube · Mark Saunders on Research Methods · 7 min · for registered students
  • Qualitative vs quantitative data and research explained · YouTube · The Marketing Channel - MKTG 101 · 5 min · for registered students
  • Qualitative And Quantitative Data - What Is The Best Research Approach? · YouTube · Dr Hayley Stainton | Tourism Teacher · 9 min · for registered students
  • Quantitative Research For Beginners | What Is Quantitative Data? · YouTube · Dr Hayley Stainton | Tourism Teacher · 9 min · for registered students
  • Qualitative Research For Beginners | What Is Qualitative Data? · YouTube · Dr Hayley Stainton | Tourism Teacher · 19 min · for registered students

Further resources

  • Principles of Sociological Inquiry, ch. 5: Research Design · PDF · Saylor Academy, textbook chapter; pp. 51–65 · for registered students
  • Business Communication for Success, ch. 8.2: Qualitative and quantitative research · PDF · Saylor Academy, textbook chapter; pp. 308–314 · for registered students
  • Research Methods Knowledge Base (Trochim, hosted by Conjointly) · Reading · Other, textbook · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Introduction to Academic Research and Writing
  • Week 2: Academic Writing Conventions
  • Week 3: Types of Academic Research
  • Week 4: The Research Process
  • Week 5: Sources of Information and Data Classification
  • Week 6: Foundations of Critical Thinking
  • Week 7: Critical Thinking Skills and Argument Evaluation
  • Midterm: Midterm evaluation
  • Week 9: Components of a Reliable Academic Argument
  • Week 10: Deductive and Inductive Reasoning
  • Week 11: Structuring and Delivering Academic Arguments
  • Week 12: Applying Academic Writing and Research Skills in practice: …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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