This week’s topics
Primary and secondary research methodologies
- Primary data collection techniques
- Secondary data analysis
- Advantages and limitations of data types
- Selecting appropriate research methods
- Business Research Methods: Data Collection
- Data Collection Techniques
- Academic reading and writing in English Part 3: The role of sources
What you will be able to do
- 2.1 Compare different sources of information and evidence.
- 2.3 Differentiate between primary and secondary research.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: compare different sources of information and evidence.
Study materials
Videos
- Business Research Methods: Data Collection · YouTube · Galton College · 6 min · for registered students
- Data Collection Techniques · YouTube · Galton College · 35 min · for registered students
- Academic reading and writing in English Part 3: The role of sources · YouTube · Leiden University - Faculty of Humanities · 11 min · for registered students
- Primary And Secondary Research Sources | What Is Primary And Secondary Data? · YouTube · Dr Hayley Stainton | Tourism Teacher · 10 min · for registered students
Further resources
- Writing Guide, 12.1: Primary and secondary research · PDF · OpenStax, textbook chapter; pp. 391–392 · for registered students
- Principles of Data Science, 2.1: Overview of Data Collection Methods · PDF · OpenStax, textbook chapter; pp. 58–60 · for registered students
- Principles of Marketing, ch. 10: Gathering and Using Information: Marketing Research and Market Intelligence · PDF · Saylor Academy, textbook chapter; pp. 305–351 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
