This week’s topics
Types of academic research
- Qualitative methodologies
- Quantitative methodologies
- Mixed-methods designs
- Exploratory versus explanatory research
- Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology
- 1.3 Exploratory, Descriptive and Explanatory Nature Of Research
- Research questions: Descriptive, exploratory, explanatory and evaluative questions
What you will be able to do
- 1.3 Discuss different types of academic research.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: discuss different types of academic research.
Study materials
Videos
- Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology · YouTube · Grad Coach · 18 min · for registered students
- 1.3 Exploratory, Descriptive and Explanatory Nature Of Research · YouTube · MeanThat · 6 min · for registered students
- Research questions: Descriptive, exploratory, explanatory and evaluative questions · YouTube · Mark Saunders on Research Methods · 7 min · for registered students
- Qualitative And Quantitative Data - What Is The Best Research Approach? · YouTube · Dr Hayley Stainton | Tourism Teacher · 9 min · for registered students
Further resources
- Principles of Sociological Inquiry, ch. 5: Research Design · PDF · Saylor Academy, textbook chapter; pp. 51–65 · for registered students
- Business Communication for Success, ch. 8.2: Qualitative and quantitative research · PDF · Saylor Academy, textbook chapter; pp. 308–314 · for registered students
- Magenta Book Annex A: analytical methods for use within an evaluation (HM Treasury) · PDF · GOV.UK, guidance; 60 pages · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
