This week’s topics
Microeconomic and macroeconomic influences
- Price elasticity and demand forces
- Competitive rivalry and supplier power
- Inflation and interest rates
- Unemployment and GDP trends
- Price Elasticity of Demand and Business Profits Explained - A Level and IB Economics
- The Five Competitive Forces That Shape Strategy
- Interest Rates Explained | How to Calculate Interest Rates and The Impact They Have on Businesses.
What you will be able to do
- 5.1 Outline how different microeconomic factors impact a business.
- 5.2 Outline how different macroeconomic factors impact a business.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: outline how different microeconomic factors impact a business.
Study materials
Videos
- Price Elasticity of Demand and Business Profits Explained - A Level and IB Economics · YouTube · tutor2u · 6 min · for registered students
- The Five Competitive Forces That Shape Strategy · YouTube · Harvard Business Review · 13 min · for registered students
- Interest Rates Explained | How to Calculate Interest Rates and The Impact They Have on Businesses. · YouTube · Two Teachers · 5 min · for registered students
Further resources
- Introduction to Business 2e, ch. 1.4–1.6: Macroeconomics and microeconomics for business · PDF · OpenStax, textbook chapter; pp. 25–37 · for registered students
- Principles of Management, ch. 8.4: Porter's five forces · PDF · OpenStax, textbook chapter; pp. 228–230 · for registered students
- Principles of Economics 3e, ch. 5.3: Elasticity and pricing · PDF · OpenStax, textbook chapter; pp. 118–125 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.