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Level 3 Diploma in Business Management

Microeconomic and macroeconomic influences

BM302 · The Business Environment — Week 10 of 16

CourseBM302
Week10 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Microeconomic and macroeconomic influences

  1. Price elasticity and demand forces
  2. Competitive rivalry and supplier power
  3. Inflation and interest rates
  4. Unemployment and GDP trends
  5. Price Elasticity of Demand and Business Profits Explained - A Level and IB Economics
  6. The Five Competitive Forces That Shape Strategy
  7. Interest Rates Explained | How to Calculate Interest Rates and The Impact They Have on Businesses.

What you will be able to do

  • 5.1 Outline how different microeconomic factors impact a business.
  • 5.2 Outline how different macroeconomic factors impact a business.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: outline how different microeconomic factors impact a business.

Study materials

Videos

  • Price Elasticity of Demand and Business Profits Explained - A Level and IB Economics · YouTube · tutor2u · 6 min · for registered students
  • The Five Competitive Forces That Shape Strategy · YouTube · Harvard Business Review · 13 min · for registered students
  • Interest Rates Explained | How to Calculate Interest Rates and The Impact They Have on Businesses. · YouTube · Two Teachers · 5 min · for registered students

Further resources

  • Introduction to Business 2e, ch. 1.4–1.6: Macroeconomics and microeconomics for business · PDF · OpenStax, textbook chapter; pp. 25–37 · for registered students
  • Principles of Management, ch. 8.4: Porter's five forces · PDF · OpenStax, textbook chapter; pp. 228–230 · for registered students
  • Principles of Economics 3e, ch. 5.3: Elasticity and pricing · PDF · OpenStax, textbook chapter; pp. 118–125 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Business activity and economic sectors
  • Week 2: Forms of business ownership
  • Week 3: Core functional areas of business
  • Week 4: Interrelationships between business functions
  • Week 5: Organisational structures
  • Week 6: Internal business auditing and SWOT analysis
  • Week 7: The external macro-environment
  • Midterm: Midterm evaluation
  • Week 9: Responding to external environmental change
  • Week 10: Microeconomic and macroeconomic influences
  • Week 11: Government intervention and the international economy
  • Week 12: Applying The Business Environment in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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