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Level 3 Diploma in Business Management

Internal business auditing and SWOT analysis

BM302 · The Business Environment — Week 6 of 16

CourseBM302
Week6 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Internal business auditing and SWOT analysis

  1. Identifying internal strengths
  2. Assessing operational weaknesses
  3. Recognising external opportunities
  4. Constructing a SWOT matrix
  5. SWOT Analysis
  6. What is SWOT Analysis? | A SWOT Analysis of Amazon
  7. How to Perform a SWOT Analysis
  8. Identifying challenges and opportunities

What you will be able to do

  • 3.5 Conduct a SWOT analysis on a business.

Activity

Start with this week’s 4 videos, then: Seminar, guided reading and a short written task: conduct a SWOT analysis on a business.

Study materials

Videos

  • SWOT Analysis · YouTube · tutor2u · 6 min · for registered students
  • What is SWOT Analysis? | A SWOT Analysis of Amazon · YouTube · Two Teachers · 9 min · for registered students
  • How to Perform a SWOT Analysis · YouTube · OnStrategy I Virtual Strategist · 7 min · for registered students
  • Identifying challenges and opportunities · Oak National Academy, Key Stage 4 (GCSE level) · for registered students

Further resources

  • Principles of Management, ch. 8.2: Using SWOT for strategic analysis · PDF · OpenStax, textbook chapter; pp. 221–222 · for registered students
  • Entrepreneurship, ch. 5.3: Competitive analysis · PDF · OpenStax, textbook chapter; pp. 181–192 · for registered students
  • Introduction to Business 2e, ch. 3.7: Threats and opportunities in the global marketplace · PDF · OpenStax, textbook chapter; pp. 96–99 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 5Week 7
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Business activity and economic sectors
  • Week 2: Forms of business ownership
  • Week 3: Core functional areas of business
  • Week 4: Interrelationships between business functions
  • Week 5: Organisational structures
  • Week 6: Internal business auditing and SWOT analysis
  • Week 7: The external macro-environment
  • Midterm: Midterm evaluation
  • Week 9: Responding to external environmental change
  • Week 10: Microeconomic and macroeconomic influences
  • Week 11: Government intervention and the international economy
  • Week 12: Applying The Business Environment in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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