This week’s topics
The external macro-environment
- Political and legal frameworks
- Social and demographic shifts
- Technological advancements
- Conducting a PESTLE analysis
- PESTLE Analysis
- PESTLE Analysis Explained | McDonald's Examples
- PESTEL Analysis EXPLAINED | B2U | Business To You
What you will be able to do
- 4.1 State the factors which form a business’ external environment.
- 4.2 Explain how these factors impact a business.
- 4.4 Conduct a PESTLE analysis on a business.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: state the factors which form a business’ external environment.
Study materials
Videos
- PESTLE Analysis · YouTube · tutor2u · 9 min · for registered students
- PESTLE Analysis Explained | McDonald's Examples · YouTube · Two Teachers · 11 min · for registered students
- PESTEL Analysis EXPLAINED | B2U | Business To You · YouTube · Business To You · 10 min · for registered students
Further resources
- Principles of Management, ch. 8.3: A firm's external macro environment – PESTEL · PDF · OpenStax, textbook chapter; pp. 223–227 · for registered students
- Introduction to Business 2e, ch. 1.2: Understanding the business environment · PDF · OpenStax, textbook chapter; pp. 16–19 · for registered students
- Entrepreneurship, ch. 14.2: Using the PEST framework · PDF · OpenStax, textbook chapter; pp. 547–553 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.