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Level 8 Diploma in Strategic Management and Leadership Practice

Data Collection Instrument Design, Reliability, and Validity

SMP804 · Advanced Research Design and Methodologies — Week 3 of 16

CourseSMP804
Week3 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Data Collection Instrument Design, Reliability, and Validity

  1. Survey questionnaire engineering and scale development
  2. Semi-structured and elite executive interviewing
  3. Construct, internal, and external validity
  4. Assessing measurement reliability and addressing common method variance
  5. Reliability, validity, generalizability and credibility. Pt .1 of 3: Research Quality
  6. Question types & piloting. Part 1 of 3 on Questionnaire Design
  7. How to do a research interview

What you will be able to do

  • 2.1 Identify appropriate methods for gathering data that aligns with the research design.
  • 2.2 Analyse various methods in terms of its advantages and weakness.
  • 2.3 Evaluate data collection methods in terms of reliability and validity of research.
  • 2.4 Justify a data collection method for a given scenario.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: identify appropriate methods for gathering data that aligns with the research design.

Study materials

Videos

  • Reliability, validity, generalizability and credibility. Pt .1 of 3: Research Quality · YouTube · Graham R Gibbs · 39 min · for registered students
  • Question types & piloting. Part 1 of 3 on Questionnaire Design · YouTube · Graham R Gibbs · 34 min · for registered students
  • How to do a research interview · YouTube · Graham R Gibbs · 18 min · for registered students
  • How To Design A Questionnaire Or Survey | Research Methods Tutorial · YouTube · Dr Hayley Stainton | Tourism Teacher · 15 min · for registered students

Further resources

  • Research Methods Knowledge Base (Trochim, hosted by Conjointly) · Reading · Other, textbook · for registered students
  • Research Methods in Psychology, ch. 5: Psychological Measurement · PDF · Saylor Academy, textbook chapter; pp. 104–129 · for registered students
  • Principles of Sociological Inquiry, ch. 8: Survey Research: A Quantitative Technique · PDF · Saylor Academy, textbook chapter; pp. 90–107 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 2Week 4
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Philosophical Foundations and Epistemological Frameworks
  • Week 2: Advanced Research Design and Strategic Methodological Align…
  • Week 3: Data Collection Instrument Design, Reliability, and Validity
  • Week 4: Research Ethics, Governance, and Lifecycle Integrity
  • Week 5: Quantitative Conceptual Modelling and Hypothesis Formulation
  • Week 6: Quantitative Data Management and Preliminary Statistical Te…
  • Week 7: Advanced Inferential Statistics and Hypothesis Testing
  • Midterm: Midterm evaluation
  • Week 9: Qualitative Inquiry Approaches and Methodological Challenges
  • Week 10: Computer-Assisted Qualitative Data Analysis
  • Week 11: Integrated Doctoral Reporting, Methodological Reflexivity, …
  • Week 12: Applying Advanced Research Design and Methodologies in prac…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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