Advanced Research Design and Strategic Methodological Alignment

This week’s topics

Advanced Research Design and Strategic Methodological Alignment

1. Longitudinal versus cross-sectional studies
2. Experimental, quasi-experimental, and non-experimental designs
3. Mixed-methods triangulation strategies
4. Justifying research strategy against complex business problems
5. The Golden Thread, Methodological Fit and the Research Onion.
6. Mixed Methods Research Designs and the Research Onion.
7. Quasi-experiments. Part 2 of 2 on Experiments and quasi-experiments

What you will be able to do

• 1.1 Critically evaluate various research approaches that are available for solving a problem.
• 1.3 Justify the choice of research design, strategy and choice of research method.
• 2.1 Identify appropriate methods for gathering data that aligns with the research design.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: critically evaluate various research approaches that are available for solving a problem.

Study materials

Videos

• The Golden Thread, Methodological Fit and the Research Onion. · YouTube · Mark Saunders on Research Methods · 13 min · for registered students
• Mixed Methods Research Designs and the Research Onion. · YouTube · Mark Saunders on Research Methods · 14 min · for registered students
• Quasi-experiments. Part 2 of 2 on Experiments and quasi-experiments · YouTube · Graham R Gibbs · 44 min · for registered students

Further resources

• MIT OpenCourseWare 15.347 Doctoral Seminar in Research Methods I (Fall 2004) · Reading · MIT OpenCourseWare, course · for registered students
• Magenta Book Annex A: analytical methods for use within an evaluation (HM Treasury) · PDF · GOV.UK, guidance; 60 pages · for registered students
• Research Methods Knowledge Base (Trochim, hosted by Conjointly) · Reading · Other, textbook · for registered students