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Level 7 Diploma in Health and Social Care Management

Evaluating Campaigns and Demand Management

HSC704 · Health and Social Care Strategies and Policies — Week 11 of 16

CourseHSC704
Week11 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Evaluating Campaigns and Demand Management

  1. WHO international campaign frameworks
  2. Measuring behavioural change and clinical outcomes
  3. Impact of national screening and vaccination policies
  4. Demand management in acute and tertiary healthcare
  5. Lecture 07- Demand for Health care
  6. Measuring what matters to patients: concepts and cases
  7. No hospital is an island - learning from the acute care collaboration vanguards
  8. Public Health 250A - Lecture 34: Measurement of Outcomes and
  9. Public Health 250A - Lecture 38: Screening I: A. Reingold

What you will be able to do

  • 4.3 Evaluate the impact of international campaigns and national policies on the demand for healthcare.

Activity

Start with this week’s 5 videos, then: Seminar, guided reading and a short written task: evaluate the impact of international campaigns and national policies on the demand for healthcare.

Study materials

Videos

  • Lecture 07- Demand for Health care · YouTube · IIT Roorkee July 2018 · 37 min · for registered students
  • Measuring what matters to patients: concepts and cases · YouTube · The Health Foundation · 13 min · for registered students
  • No hospital is an island - learning from the acute care collaboration vanguards · YouTube · NHS England · 5 min · for registered students
  • Erik Sande: Demand management - how health care technology helps - February 2012 · YouTube · The King's Fund · 20 min · for registered students

Further resources

  • Fit for the future: 10 Year Health Plan for England (DHSC, 2025) · Reading · GOV.UK, report · for registered students
  • Achieving behaviour change: a guide for local government and partners (PHE, 2019) · Reading · GOV.UK, guidance · for registered students
  • Making Every Contact Count (MECC): practical resources · Reading · GOV.UK, guidance · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Global Health Challenges and Policy Formation
  • Week 2: Healthcare Financing and National Policy Evaluation
  • Week 3: International Crisis Responses and Healthcare Policy Soluti…
  • Week 4: Strategic Environmental Scanning in Healthcare
  • Week 5: Competitive Positioning and Strategic Formulation
  • Week 6: Strategic Choice and Implementation Planning
  • Week 7: Healthcare Business Plan Development
  • Midterm: Midterm evaluation
  • Week 9: Business Plan Evaluation and Strategic Recommendations
  • Week 10: Socio-Political Context of Health Promotion
  • Week 11: Evaluating Campaigns and Demand Management
  • Week 12: Applying Health and Social Care Strategies and Policies in …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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