This week’s topics
Sampling Strategies and Organisational Access
- Defining target populations in business contexts
- Probability vs. non-probability sampling
- Determining sample size and statistical power
- Managing organisational gatekeepers and sample bias
- Selecting samples: an introduction
- Sampling Methods 101: Probability & Non-Probability Sampling Explained Simply
- Sample size and study power
- Public Health 250B - Lecture 21: Statistical inference, sample size, power
- Public Health 250B - Lecture 13: Bias - selection
What you will be able to do
- 3.2 Design a well-structured research methodology tailored to the objectives and applicable to the defined population.
- 3.3 Justify the chosen methodology, demonstrating how it meets the research objectives in your proposal while adhering to ethical standards.
Activity
Start with this week’s 5 videos, then: Seminar, guided reading and a short written task: design a well-structured research methodology tailored to the objectives and applicable to the defined population.
Study materials
Videos
- Selecting samples: an introduction · YouTube · Mark Saunders on Research Methods · 10 min · for registered students
- Sampling Methods 101: Probability & Non-Probability Sampling Explained Simply · YouTube · Grad Coach · 18 min · for registered students
- Sample size and study power · YouTube · Global Health with Greg Martin · 20 min · for registered students
Further resources
- Introductory Business Statistics 2e, ch. 1: Sampling and Data · PDF · OpenStax, textbook chapter; pp. 17–56 · for registered students
- The Wikipedia Gender Gap Revisited: Characterizing Survey Response Bias · Reading · Reading, article · for registered students
- Research Methods in Psychology, ch. 13: Inferential Statistics · PDF · Saylor Academy, textbook chapter; pp. 342–377 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.