This week’s topics
Methodological Frameworks and Research Design
- Quantitative, qualitative, and mixed-method designs
- Experimental vs. non-experimental workplace research
- Cross-sectional vs. longitudinal strategies
- Methodological alignment with research aims
- Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology
- Quantitative Research Designs and the Research Onion
- Cross-Sectional Study vs Longitudinal Study: Pros, Cons & How To Choose (With Examples)
What you will be able to do
- 3.1 Critically assess appropriate research methodologies, ensuring alignment with the research objectives outlined in the proposal.
- 3.2 Design a well-structured research methodology tailored to the objectives and applicable to the defined population.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: critically assess appropriate research methodologies, ensuring alignment with the research objectives outlined in the proposal.
Study materials
Videos
- Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology · YouTube · Grad Coach · 18 min · for registered students
- Quantitative Research Designs and the Research Onion · YouTube · Mark Saunders on Research Methods · 16 min · for registered students
- Cross-Sectional Study vs Longitudinal Study: Pros, Cons & How To Choose (With Examples) · YouTube · Grad Coach · 7 min · for registered students
- The Research Onion Made EASY! Simple Research Methods Template For Your Methodology Chapter · YouTube · Dr Hayley Stainton | Tourism Teacher · 8 min · for registered students
Further resources
- Magenta Book Annex A: analytical methods for use within an evaluation (HM Treasury) · PDF · GOV.UK, guidance; 60 pages · for registered students
- Research Methods Knowledge Base (Trochim, hosted by Conjointly) · Reading · Other, textbook · for registered students
- Learning Statistics with R (Navarro, v0.7.1), ch. 2: A brief introduction to research design · PDF · Other, textbook chapter; pp. 35–66 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.