This week’s topics
The Purchasing Decision Process and Market Intelligence
- End-to-end purchasing decision stages
- Primary and secondary supply market research
- Spend analytics and market intelligence sources
- Supplier appraisal and evaluation techniques
- #8 Purchasing & Supply Process | Part 1 | Strategic Sourcing
- #35 Supplier Selection & Evaluation | Part 1 | Strategic Sourcing
What you will be able to do
- 2.1 Explain the purchasing decision process in business.
- 2.2 Analyse sources of purchasing information in strategic procurement in business.
Activity
Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: explain the purchasing decision process in business.
Study materials
Videos
- Organisational Buyer Behaviour · YouTube · QuickNotes · 70 min · for registered students
- Chapter B2B Business Buying Decision Process · YouTube · Marketing World · 6 min · for registered students
- Organisational Buying Decision Process | Bhavani L · YouTube · Online classes · 16 min · for registered students
- Organisation Buying and Buying Behavior · YouTube · Prime Punith · 9 min · for registered students
Further resources
- Procurement in the Supply Chain World, ch.: Finding, Evaluating and Selecting Suppliers · Reading · Other, textbook chapter; PDF pp. 42–59 · for registered students
- Principles of Marketing, ch. 4: Business Markets and Purchasing Behavior · PDF · OpenStax, textbook chapter; pp. 141–168 · for registered students
- Procurement Act 2023 guidance: Preliminary Market Engagement · PDF · GOV.UK, guidance; 10 pages · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.