This week’s topics
Purchasing in NPD and the Product Lifecycle
- Stage-gate new product development processes
- Target costing and value engineering
- Sourcing strategies across product lifecycle stages
- Managing end-of-life and phase-out strategies
- Lecture 34: New Product Development
- Product Life Cycle and Strategy Development
- #24 Strategic Cost Management | Cost Analysis | Strategic Sourcing
What you will be able to do
- 1.3 Evaluate the purchasing and product lifecycle and new product development processes in strategic procurement in business management.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: evaluate the purchasing and product lifecycle and new product development processes in strategic procurement in business management.
Study materials
Videos
- Product Life Cycle and Strategy Development · YouTube · Galton College · 44 min · for registered students
- Product Life Cycle (With Real World Examples) | Strategic Management | From A Business Professor · YouTube · Business School 101 · 9 min · for registered students
- Product Life cycle - Stages and Strategies for each stage (Example of Lego, iPod and others) · YouTube · Marketing91 · 7 min · for registered students
Further resources
- Principles of Marketing, ch. 10: Maintaining a Competitive Edge with New Offerings · PDF · OpenStax, textbook chapter; pp. 353–384 · for registered students
- The Sourcing Playbook (UK Government Commercial Function) · PDF · GOV.UK, guidance; 78 pages · for registered students
- Developing New Products and Services, ch. 6: Facilitating Creativity and Innovation · PDF · Saylor Academy, textbook chapter; pp. 134–152 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.