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Level 6 Diploma in Logistics and Supply Chain Management

Alignment of Global Supply Chain and Marketing Strategies

LSC602 · Global Logistics and Supply Chain Management — Week 6 of 16

CourseLSC602
Week6 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Alignment of Global Supply Chain and Marketing Strategies

  1. Product life cycle logistics alignment
  2. Brand promise delivery in international markets
  3. Product standardisation versus adaptation
  4. Omni-channel fulfilment links
  5. Lecture 52: Product Strategies, Product Adaptations, Pricing, Communication, Logistics,
  6. Week 05: Lecture 25: Channel Structure Designs in Supply Chains (Multi & Omni Channels)

What you will be able to do

  • 3.1 Assess global supply chain and marketing strategies in different scenarios in logistics and supply chain management.
  • 3.2 Analyse the links between global supply chain strategy and global marketing strategy in logistics and supply chain management.

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: assess global supply chain and marketing strategies in different scenarios in logistics and supply chain management.

Study materials

Videos

  • ITN Productions - Logistics for an omni-channel world · YouTube · CILT · 19 min · for registered students
  • Rethinking Supply Chain Strategy in Complex Markets · YouTube · MIT Center for Transportation & Logistics · 60 min · for registered students
  • Omni-channel distribution - Drs. Eva Ponce and Sergio Caballero - SC2x_1 2018 · YouTube · MIT Center for Transportation & Logistics · 61 min · for registered students
  • Marketing Mix: Product Distribution Strategies · YouTube · Galton College · 9 min · for registered students
  • Eva Maria Ponce on Omni Channel Supply Chain · YouTube · MIT Center for Transportation & Logistics · 5 min · for registered students

Further resources

  • International Business, ch. 14: Competing Effectively through Global Marketing, Distribution, and Supply-Chain Management · PDF · Saylor Academy, textbook chapter; pp. 637–683 · for registered students
  • Managerial mindset effects on international marketing strategy adaptation decisions · PDF · Reading, article · for registered students
  • Principles of Marketing, ch. 8.1: Standardisation versus adaptation · PDF · OpenStax, textbook chapter; pp. 256–258 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 5Week 7
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Drivers of Globalisation in Logistics
  • Week 2: Impact of Globalisation on Supply Chains
  • Week 3: Physical Distribution Channels and Intermodal Freight
  • Week 4: Distribution Network Intermediaries and Infrastructure
  • Week 5: Global Customer Segmentation and Service Requirements
  • Week 6: Alignment of Global Supply Chain and Marketing Strategies
  • Week 7: Strategic Scenarios in Global Logistics
  • Midterm: Midterm evaluation
  • Week 9: Supply Chain Operations Reference (SCOR) Architecture
  • Week 10: SCOR Metrics and Benchmarking
  • Week 11: Supply Chain Configuration and Performance Assessment
  • Week 12: Applying Global Logistics and Supply Chain Management in pr…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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