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Level 6 Diploma in Logistics and Supply Chain Management

Global Customer Segmentation and Service Requirements

LSC602 · Global Logistics and Supply Chain Management — Week 5 of 16

CourseLSC602
Week5 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Global Customer Segmentation and Service Requirements

  1. Cross-cultural consumer demand patterns
  2. B2B versus B2C international service expectations
  3. Customer profitability analysis
  4. Tailored logistics service levels
  5. Lec 47 - Types of Relationships in B2B Markets & Customer Profitability
  6. CIMA P2 Customer and Product Profitability Analysis
  7. Lec 03 - B2B vs B2C Marketing 1

What you will be able to do

  • 2.2 Assess the different sets of customers on a global basis in logistics and supply chain management.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: assess the different sets of customers on a global basis in logistics and supply chain management.

Study materials

Videos

  • CIMA P2 Customer and Product Profitability Analysis · YouTube · OpenTuition · 24 min · for registered students
  • CIMA E3 Customer relationship management and relationship marketing · YouTube · OpenTuition · 23 min · for registered students

Further resources

  • MIT OCW ESD.260J Logistics Systems (Fall 2006), Supply chain fundamentals and segmentation · PDF · MIT OpenCourseWare, slides · for registered students
  • Service quality of cross-border e-commerce: online reviews and cultural differences · Reading · Reading, article · for registered students
  • Principles of Marketing, ch. 5: Market Segmentation, Targeting, and Positioning · PDF · OpenStax, textbook chapter; pp. 169–210 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 4Week 6
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Drivers of Globalisation in Logistics
  • Week 2: Impact of Globalisation on Supply Chains
  • Week 3: Physical Distribution Channels and Intermodal Freight
  • Week 4: Distribution Network Intermediaries and Infrastructure
  • Week 5: Global Customer Segmentation and Service Requirements
  • Week 6: Alignment of Global Supply Chain and Marketing Strategies
  • Week 7: Strategic Scenarios in Global Logistics
  • Midterm: Midterm evaluation
  • Week 9: Supply Chain Operations Reference (SCOR) Architecture
  • Week 10: SCOR Metrics and Benchmarking
  • Week 11: Supply Chain Configuration and Performance Assessment
  • Week 12: Applying Global Logistics and Supply Chain Management in pr…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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