This week’s topics
Opportunity Recognition and Environmental Analysis
- PESTLE and external scanning
- Market gap evaluation
- Opportunity screening frameworks
- Competitor and market sizing analysis
- Business Opportunity Recognition
- 506 | Develop Your Social Enterprise with SWOT & PESTEL Analysis - Social Entrepreneurship Course
- 3. Nine Key Frameworks for Entrepreneurship
What you will be able to do
- 2.1 Explain opportunity analysis and environmental analysis of a venture in business.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain opportunity analysis and environmental analysis of a venture in business.
Study materials
Videos
- Business Opportunity Recognition · YouTube · Galton College · 11 min · for registered students
- 506 | Develop Your Social Enterprise with SWOT & PESTEL Analysis - Social Entrepreneurship Course · YouTube · YaleCourses · 6 min · for registered students
- 3. Nine Key Frameworks for Entrepreneurship · YouTube · Stanford · 20 min · for registered students
Further resources
- Entrepreneurship, ch. 5: Identifying Entrepreneurial Opportunity · PDF · OpenStax, textbook chapter; pp. 175–204 · for registered students
- Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.