This week’s topics
The Entrepreneurial Process in Practice
- Idea generation and concept evaluation
- Business planning and modelling
- Resource mobilisation
- Execution and venture launch
- Stanford Webinar: What it Takes to Launch a Successful Venture
- Idea Generation: How new products ideas are established
- Introduction to Bootstrapping | New Venture Launch
What you will be able to do
- 1.1 Explain the role of the entrepreneur in business.
- 1.2 Describe the entrepreneurial process utilised in business management.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain the role of the entrepreneur in business.
Study materials
Videos
- Stanford Webinar: What it Takes to Launch a Successful Venture · YouTube · Stanford Online · 58 min · for registered students
- Idea Generation: How new products ideas are established · YouTube · Galton College · 24 min · for registered students
- Introduction to Bootstrapping | New Venture Launch · YouTube · Alanis Business Academy · 18 min · for registered students
Further resources
- Entrepreneurship, ch. 2: The Entrepreneurial Journey and Pathways · PDF · OpenStax, textbook chapter; pp. 49–98 · for registered students
- MIT OpenCourseWare 15.390 New Enterprises (Spring 2013) · Reading · MIT OpenCourseWare, course · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.