This week’s topics
Data Collection and Proposal Formulation
- Primary vs secondary collection tools
- Sampling frameworks
- Research ethics and consent
- Assembling the formal research proposal
- Research Proposal
- Research ethics and consent: consent forms
- Data Collection Techniques
What you will be able to do
- 2.3 Evaluate data collection methods and provide a rationale for chosen data collection methods.
- 2.4 Produce a research proposal.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: evaluate data collection methods and provide a rationale for chosen data collection methods.
Study materials
Videos
- Research Proposal · YouTube · Galton College · 27 min · for registered students
- Research ethics and consent: consent forms · YouTube · Mark Saunders on Research Methods · 13 min · for registered students
- Data Collection Techniques · YouTube · Galton College · 35 min · for registered students
- Primary And Secondary Research Sources | What Is Primary And Secondary Data? · YouTube · Dr Hayley Stainton | Tourism Teacher · 10 min · for registered students
Further resources
- ESRC research ethics guidance (UKRI) · Reading · Other, guidance · for registered students
- MRS Code of Conduct 2023 (Market Research Society) · PDF · Other, guidance; 23 pages · for registered students
- Introductory Business Statistics 2e, ch. 1: Sampling and Data · PDF · OpenStax, textbook chapter; pp. 17–56 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.