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Level 6 Diploma in Business Management

Research Methodologies and Design

BM602 · Business Research Project — Week 4 of 16

CourseBM602
Week4 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Research Methodologies and Design

  1. Epistemology and ontology
  2. Quantitative, qualitative, and mixed approaches
  3. Inductive vs. deductive reasoning
  4. Research design rationale
  5. Theory development approaches and the Research Onion
  6. Chapter 1: How to Choose a Research Approach | Qualitative, Quantitative, or Mixed?
  7. Ontology and epistemology in research - They're not as complex as they sound!

What you will be able to do

  • 2.2 Evaluate research methodologies and provide a rationale for a chosen research methodology.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: evaluate research methodologies and provide a rationale for a chosen research methodology.

Study materials

Videos

  • Theory development approaches and the Research Onion · YouTube · Mark Saunders on Research Methods · 8 min · for registered students
  • Chapter 1: How to Choose a Research Approach | Qualitative, Quantitative, or Mixed? · YouTube · Mastering Public Health · 6 min · for registered students
  • Ontology and epistemology in research - They're not as complex as they sound! · YouTube · Degree Doctor · 8 min · for registered students
  • The Research Onion Made EASY! Simple Research Methods Template For Your Methodology Chapter · YouTube · Dr Hayley Stainton | Tourism Teacher · 8 min · for registered students
  • How To Write A Research Methodology | Research Methods Chapter Tutorial · YouTube · Dr Hayley Stainton | Tourism Teacher · 14 min · for registered students

Further resources

  • Principles of Sociological Inquiry, ch. 5: Research Design · PDF · Saylor Academy, textbook chapter; pp. 51–65 · for registered students
  • Magenta Book Annex A: analytical methods for use within an evaluation (HM Treasury) · PDF · GOV.UK, guidance; 60 pages · for registered students
  • Research Methods Knowledge Base (Trochim, hosted by Conjointly) · Reading · Other, textbook · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Course plan
  • Week 1: Project Selection and Scoping
  • Week 2: Research Questions and Project Planning
  • Week 3: Literature Review and Theoretical Frameworks
  • Week 4: Research Methodologies and Design
  • Week 5: Data Collection and Proposal Formulation
  • Week 6: Research Execution and Fieldwork
  • Week 7: Data Organization and Presentation
  • Midterm: Midterm evaluation
  • Week 9: Data Analysis and Synthesis
  • Week 10: Research Evaluation and Recommendations
  • Week 11: Research Dissemination and Presentation
  • Week 12: Applying Business Research Project in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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