This week’s topics
Applying Quantitative Methods in a Business Context in practice: case studies
- Case analysis
- Linking theory to practice
- Evaluating evidence
- Quantitative Research Designs and the Research Onion
- Types of Case Study. Part 1 of 3 on Case Studies
- Business Research Methods
What you will be able to do
- 3.1 Compare different types of business and management data.
Activity
Start with this week’s 3 videos, then: Case-study workshop: apply the unit’s concepts to a real or realistic case and evaluate the outcome.
Study materials
Videos
- Quantitative Research Designs and the Research Onion · YouTube · Mark Saunders on Research Methods · 16 min · for registered students
- Types of Case Study. Part 1 of 3 on Case Studies · YouTube · Graham R Gibbs · 19 min · for registered students
- Business Research Methods · YouTube · Galton College · 36 min · for registered students
Further resources
- Five Misunderstandings About Case-Study Research · Reading · Arxiv, article · for registered students
- Writing Guide with Handbook, ch. 8.5: Writing an analytical report · PDF · OpenStax, textbook chapter; pp. 254–267 · for registered students
- Magenta Book Annex A: analytical methods for use within an evaluation (HM Treasury) · PDF · GOV.UK, guidance; 60 pages · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.