This week’s topics
Fundamentals of Business Data
- Qualitative versus quantitative data
- Primary and secondary data sources
- Discrete and continuous variables
- Data measurement scales
- Data Types and their Measurement for Statistical Analysis
- Types of Variables - Numerical vs. Categorical - Discrete vs. Continuous - Ordinal vs. Nominal
What you will be able to do
- 3.1 Compare different types of business and management data.
Activity
Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: compare different types of business and management data.
Study materials
Videos
- Data Types and their Measurement for Statistical Analysis · YouTube · Mark Saunders on Research Methods · 14 min · for registered students
- Types of Variables - Numerical vs. Categorical - Discrete vs. Continuous - Ordinal vs. Nominal · YouTube · Medicosis Perfectionalis · 12 min · for registered students
- Qualitative And Quantitative Data - What Is The Best Research Approach? · YouTube · Dr Hayley Stainton | Tourism Teacher · 9 min · for registered students
- Primary And Secondary Research Sources | What Is Primary And Secondary Data? · YouTube · Dr Hayley Stainton | Tourism Teacher · 10 min · for registered students
Further resources
- Introductory Business Statistics 2e, ch. 1: Sampling and Data · PDF · OpenStax, textbook chapter; pp. 17–56 · for registered students
- Principles of Data Science, 2.1: Overview of Data Collection Methods · PDF · OpenStax, textbook chapter; pp. 58–60 · for registered students
- Principles of Marketing, ch. 10: Gathering and Using Information: Marketing Research and Market Intelligence · PDF · Saylor Academy, textbook chapter; pp. 305–351 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
