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Level 4 Diploma in Accounting and Business

Applying Business and the Economic Environment in practice: case studies

AB402 · Business and the Economic Environment — Week 12 of 16

CourseAB402
Week12 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Applying Business and the Economic Environment in practice: case studies

  1. Case analysis
  2. Linking theory to practice
  3. Evaluating evidence
  4. CIMA E3 Environment analysis
  5. PEST Analysis - How to Spot Trends & Evaluate Your Business Environment
  6. Lecture 16: International Business Environment, PESTEL Analysis, Culture and Business

What you will be able to do

  • 1.2 Compare different types of businesses.
  • 2.1 Assess the needs, interests and influence of a business’ stakeholders.
  • 3.1 Compare key macro-economic factors.
  • 3.4 Discuss how changes in aggregate demand in the economy impact on the level of economic activity of a business.
  • 4.1 Compare key micro-economic factors.

Activity

Start with this week’s 3 videos, then: Case-study workshop: apply the unit’s concepts to a real or realistic case and evaluate the outcome.

Study materials

Videos

  • CIMA E3 Environment analysis · YouTube · OpenTuition · 18 min · for registered students
  • PEST Analysis - How to Spot Trends & Evaluate Your Business Environment · YouTube · Professor Wolters · 7 min · for registered students
  • Y1 13) AS/AD Shifts & Macro Indicators - Exam Technique · YouTube · EconplusDal · 7 min · for registered students

Further resources

  • Writing Guide with Handbook, ch. 8.5: Writing an analytical report · PDF · OpenStax, textbook chapter; pp. 254–267 · for registered students
  • Five Misunderstandings About Case-Study Research · Reading · Arxiv, article · for registered students
  • Principles of Management, ch. 8.2: Using SWOT for strategic analysis · PDF · OpenStax, textbook chapter; pp. 221–222 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 11Week 13
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Business Classification and Sector Analysis
  • Week 2: Legal Structures and Business Ownership
  • Week 3: Organisational Structures and Financial Reporting Frameworks
  • Week 4: Stakeholder Analysis and the Internal Business Environment
  • Week 5: External Business Environment and Globalisation
  • Week 6: Macroeconomic Fundamentals and the Circular Flow of Income
  • Week 7: Aggregate Demand and Business Activity
  • Midterm: Midterm evaluation
  • Week 9: Microeconomic Factors and Elasticity Concepts
  • Week 10: Perfect Competition and Price Determination
  • Week 11: Imperfect Market Structures, Pricing and Output
  • Week 12: Applying Business and the Economic Environment in practice:…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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