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Level 4 Diploma in Accounting and Business

Academic Writing Conventions

AB401 · Academic Writing and Research Skills — Week 2 of 16

CourseAB401
Week2 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Academic Writing Conventions

  1. Formal tone and objective voice
  2. Referencing standards and in-text citation systems
  3. Structural conventions of academic essays and reports
  4. Avoiding colloquialisms and rhetorical bias
  5. What is Academic Writing? 7 Features of Academic Writing
  6. Writing objectively: how to create an objective tone in academic English writing
  7. 4. Harvard referencing: In text citations

What you will be able to do

  • 1.2 Explain different academic writing conventions.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain different academic writing conventions.

Study materials

Videos

  • What is Academic Writing? 7 Features of Academic Writing · YouTube · EAPFoundation.com · 10 min · for registered students
  • Writing objectively: how to create an objective tone in academic English writing · YouTube · EAPFoundation.com · 9 min · for registered students
  • 4. Harvard referencing: In text citations · YouTube · Oxford Brookes University Library · 7 min · for registered students

Further resources

  • Writing for Success, ch. 6.1: Purpose, audience, tone and content · PDF · Saylor Academy, textbook chapter; pp. 216–231 · for registered students
  • Harvard Referencing quick guide 2025 (York St John University) · PDF · Other, report · for registered students
  • Writing Guide with Handbook, ch. 8.3: Informal and formal analytical reports · PDF · OpenStax, textbook chapter; pp. 246–248 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Introduction to Academic Research and Writing
  • Week 2: Academic Writing Conventions
  • Week 3: Types and Approaches of Academic Research
  • Week 4: Evaluating Sources of Information and Evidence
  • Week 5: The Academic Research Process
  • Week 6: Foundations of Critical Thinking
  • Week 7: Critical Thinking Skills and Argument Evaluation
  • Midterm: Midterm evaluation
  • Week 9: Components of a Valid Academic Argument
  • Week 10: Deductive and Inductive Reasoning
  • Week 11: Structuring and Drafting Academic Arguments
  • Week 12: Applying Academic Writing and Research Skills in practice: …
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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