This week’s topics
Consequences of cross-functional misalignment
- Functional silos
- Bullwhip effect
- Impact on operational costs
- Customer service failures
- Service Failures & How Firms Can Un-Screw Up
- Costs of Poor Quality | A-Level, IB & BTEC Business
What you will be able to do
- 1.2 Describe how poor coordination can affect cost, customer service and operational performance.
Activity
Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: describe how poor coordination can affect cost, customer service and operational performance.
Study materials
Videos
- Service Failures & How Firms Can Un-Screw Up · YouTube · Professor Wolters · 8 min · for registered students
- Costs of Poor Quality | A-Level, IB & BTEC Business · YouTube · tutor2u · 4 min · for registered students
Further resources
- Introduction to Business 2e, ch. 7.3: Teams to enhance motivation and performance · PDF · OpenStax, textbook chapter; pp. 227–230 · for registered students
- Principles of Marketing, ch. 11.2: Service-profit chain and service triangle · PDF · OpenStax, textbook chapter; pp. 379–385 · for registered students
- Internal marketing for internal consumer satisfaction and customer orientation · Reading · Reading, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.