This week’s topics
The Global Business Environment
- PESTLE factors in international markets
- Regulatory divergence and international compliance
- Geopolitical risk dynamics
- Asymmetric impacts on domestic vs multinational enterprises
- Lecture 16: International Business Environment, PESTEL Analysis, Culture and Business
- Business Strategy 03 - The External Environment of a Firm
- Lecture 21: Economic Factors, Economic Environment
What you will be able to do
- 2.1 Explain factors affecting the global business environment.
- 2.2 Assess the impact of identified factors on national and multinational business organisations.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain factors affecting the global business environment.
Study materials
Videos
- Business Strategy 03 - The External Environment of a Firm · YouTube · Ajarn Olli · 26 min · for registered students
- Emerging Markets and Emerging Market Multinationals: The Next 10 Years · YouTube · eCornell · 64 min · for registered students
- Multinational enterprises demystified using open-source data · YouTube · OECD · 22 min · for registered students
Further resources
- OECD Guidelines for Multinational Enterprises on Responsible Business Conduct (2023), ch. VII: Combating Bribery and Other Forms of Corruption · PDF · Oecd, guidance; pp. 39–42 · for registered students
- Entrepreneurship, ch. 14.2: Using the PEST framework · PDF · OpenStax, textbook chapter; pp. 547–553 · for registered students
- Introduction to Business 2e, ch. 3.7: Threats and opportunities in the global marketplace · PDF · OpenStax, textbook chapter; pp. 96–99 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
