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Business Start-up: Conception to Market

BM506

Course CodeBM506
ECTS

Course Description

Many people dream of setting up their own business but are not aware of what is required, what support is available and what personal qualities are required. The aim of this unit, therefore, is to consolidate previous learning where learners employ the knowledge and skills of disciplines such as marketing and management to produce a viable business plan.

Course Outline

WeekTopics
1Resources required to start a business
2Personal skills and qualities required to start a business
3Legal requirements when starting a business
4Sources of financial support: savings, friends and family, loans, angels and grants
5Support provided by local and central government
6Support provided by non-government organisations
7Sources of non-financial support compared
8Midterm evaluation
9Business plan: executive summary and industry overview
10Business plan: market and competition analysis, sales and marketing plan
11Business plan: management plan and operating plan
12Business plan: the financial plan
13Bringing the business plan together and preparing the stakeholder pitch
14Seeking stakeholder support: communicating with investors, lenders and support bodies
15Review and coursework completion
16Final evaluation and project assessment

Learning Outcomes

  1. LO1 Understand the fundamental requirements for starting a new business.
  2. LO2 Understand sources of support available to new businesses.
  3. LO3 Be able to create a business plan for a new business to gain stakeholder support.
Learning Resources

Barrow, C. (2016) Starting and Running a Small Business All-in-one for Dummies 3rd edition, John Wiley, London Pink, A. and MacDonald, A. (2021) Business Start Start-Up Guide, Pink Proactive Publishing, UK Flick, U. (2020) Introducing Research Methodology: A Beginner’s Guide to Doing a Research Project. 3rd Ed. London: Sage. Gray, D. (2017) Doing Research in The Real World. 4th Ed. London: Sage. Saunders, M., Lewis, P. And Thornhill, A. (2019) Research Methods for Business Students. 6th Ed. Harlow: Pearson. The Journal of Entrepreneurship Management Help Write a Business Plan

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