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Level 5 Diploma in Business Management

What marketing is and how it has evolved: the marketing eras

BM503 · Marketing for Managers — Week 1 of 16

CourseBM503
Week1 of 16
SemesterI
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This week’s topics

What marketing is and how it has evolved: the marketing eras

  1. Simple trade era
  2. Production era
  3. Sales era
  4. Marketing era
  5. Relationship and social marketing era

What you will be able to do

  • 1.1 Explain what is meant by the term ‘marketing.’
  • 1.2 Explain different marketing eras.

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
Week 2
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: What marketing is and how it has evolved: the marketing eras
  • Week 2: Determining the marketplace: segmentation and competitor an…
  • Week 3: Determining the marketplace: the 4 P’s of marketing and mar…
  • Week 4: Buyer behaviour in consumer markets
  • Week 5: Buyer behaviour in business markets
  • Week 6: Operational marketing functions: advertising, public relati…
  • Week 7: Operational marketing functions: campaign planning and cust…
  • Week 8: Midterm evaluation
  • Week 9: Strategic marketing functions: acquisition, retention, dist…
  • Week 10: The relationship between business strategy and marketing
  • Week 11: Internal factors which affect marketing
  • Week 12: External factors which affect marketing
  • Week 13: Measuring marketing effectiveness: conversion rates, websit…
  • Week 14: Improving the effectiveness of the marketing function: rete…
  • Week 15: Review and coursework completion
  • Week 16: Final evaluation and project assessment
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