CourseBM501

Week16 of 16

SemesterI

TutorOnline in the course chat

This week’s topics

Final evaluation and project assessment

What you will be able to do

Coursework · 3,000 words · covers LO1–LO4, all assessment criteria

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.

Week 15

Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal

Course plan

Week 1: What business strategy is: operational, tactical and corpor…
Week 2: Strategic framework: vision, mission, objectives, strategy,…
Week 3: Strategy development processes: deliberate and emergent str…
Week 4: Types of business strategy: growth, diversification, cost l…
Week 5: The strategic management process: planning, execution and m…
Week 6: Organisational theories: Taylor, Weber, Fayol and the Hawth…
Week 7: Organisational theories: McGregor, Fiedler, Hersey and Blan…
Week 8: Midterm evaluation
Week 9: Techniques to measure the micro environment: internal envir…
Week 10: Applying micro environment techniques: Porter’s 5 Forces an…
Week 11: Techniques to measure the macro environment: PESTLE, scenar…
Week 12: Applying macro environment techniques to a business
Week 13: Strategic options: Ansoff matrix, Porter’s generic strategi…
Week 14: Internationalisation, mergers, acquisitions and joint ventu…
Week 15: Review and coursework completion
Week 16: Final evaluation and project assessment

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