This week’s topics
Customer Communication and Service Delivery
- Milestone tracking and track-and-trace systems
- Exception management and delay reporting
- Service level agreements (SLAs)
- Managing client expectations in freight forwarding
- Managing Customer Expectations: How Not to Disappoint Your Customers
What you will be able to do
- 3.3 Explain the importance of customer communication and service in global freight operations.
Activity
Start with this week’s video, then: Seminar, guided reading and a short written task: explain the importance of customer communication and service in global freight operations.
Study materials
Videos
- Managing Customer Expectations: How Not to Disappoint Your Customers · YouTube · Professor Wolters · 7 min · for registered students
Further resources
- The main influencing factors of customer satisfaction and loyalty in city express delivery · Reading · Reading, article · for registered students
- Trust and commitment influences on customer retention: insights from B2B services · PDF · Reading, article · for registered students
- Principles of Marketing, ch. 11.2: Service-profit chain and service triangle · PDF · OpenStax, textbook chapter; pp. 379–385 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.